Thursday, June 23, 2011

Moms Making Money


Thursday:


Wow, you can really feel the energy here in Minneapolis at Netroots Nation 2011 – the vibe is so much better than at Starbucks where that fascist Mr. Rodriguez keeps oppressing me by insisting that I get to work on time!  Because of the capitalist system under whose yoke we all groan, I had to get the money to come from my parents, which is only fair since they have money and because of George Bush I don’t.  I heard Dad joking about how he was “delighted to have that 30-year old bum out of my basement for a weekend.”  Mom gave me a ride to the airport in the Explorer and on the 747 I had time to write up a Daily Kos post about the need to ration carbon credits to control global warming – I mean “climate change.”






I went to check into my hotel room and the guy at the front desk complimented me on my clothes.  “Nice Che tee,” he said.  “Funny coincidence – my family is from Cuba.  So, will you be wearing your Mao t-shirt tomorrow?”  How did he know?  Anyway, I was a little unhappy with my room – it was on the top floor between the elevators and a guy who turned out to be the drummer for Anthrax.  He sure had a lot of loud parties.


Off to the convention center for to help build a socialist future – oh wait, I’m not supposed to say “socialist.”  Andrew Breitbert’s operatives are in the area and according to Markos, “We’re still keeping our real goal on the down low until after the reelection.”   Shhh – mum’s the word, fellow “progressives!”


By the way, I thought I saw Markos himself, but it turned out to be a guy dressed as an elf from the Dungeons & Dragons convention down the street.  My mistake!



Friday:


What a totally great day – it’s so nice to be able to eat, drink, party and speak about our political vision in this fascist country where hunger, thirst, oppression and political repression rule!


I got an important warning about how the Right Online convention is nearby.  My friend Tupac Pelosi-Mumia, who lives with his parents Marge and Fred Bosley in Beverly Hills (“I kills me that they forced me to drive a Mercedes bought with his money made oppressing the workers at his department stores, but I do it for the sake of the struggle”), told me about a terrifying encounter he had with a couple of rampaging conservatives.  All he did was throw a free range egg at them during a “No Free Speech for Fascists” demonstration there by Take Back the Mid-Day, his pro-civil liberties collective.


“They were going to give me a wedgie,” he reported, “But the surprise was on them — I don’t believe in wearing underwear!  It’s part of the patriarchal paradigm!”  The brutality of the wingnuts is truly terrifying.  “Those conservatives are tough and mean and they will kick your ass,” Tupac said.  “And that’s just the women.”


There were so many panels to choose from!  I couldn’t decide on whether to go to “Gender Justice and Making Men Pay” or “Azatlan Now: Getting the US Out of North America,” so I just wandered around to see what superstars I could run into.  It was awesome – I even got to shake Keith Olbermann’s hand, but he was kind of cold to me after I told him “I will totally watch your show as soon as I can find the Logo channel!”  It is the Logo network, right?  Or is it the Oprah one?


Plenty of petitions to sign too – I love getting involved in hand-on activism that makes a difference!  I signed petitions about banning eating whales, tuna, beef, pigs, and chicken.  I kind of drew the line at the super-vegan guys – call me a “bean curd criminal,” but as far as I’m concerned, you’ll have to pry my tofu out of my mom’s fridge.


I also signed some green energy petitions but had to stop to answer a call from United telling me my upgrade came through for the flight home – bingo!  Finally, some guys dressed like pimps told me all about this deadly poison the capitalists are forcing on us called dihydrogen monoxide.  I never took a science course at Berkeley since I didn’t have time as a double major in Womyn’s Literature and Oppression Studies, but this sounded terrible.  They even filmed me talking a little about banning dihydrogen monoxide, a campaign that I think will become one of my personal issues.


Saturday:



First, I was riding on a unicorn.  Then the penguins came up and started trying to take all my money because they said they “needed it more.”  Then a shadow fell across everything and I was being chased by a monster – it was a 70’ tall Andrew Breitbart and he was screaming “You know I’m right, you know everything you believe is a freaking joke!”  Then there was some loud drumming and someone was shouting about throwing the keg out the window and I then woke up.



Oh, wait, I thought this was my dream journal, not my Netroots Nation 2011 journal.  Sorry!


I started the morning by not taking a shower again and made sure to roll up my sleeve high enough so everyone could see my tribal tattoo.  It’s important that everyone know I bear that mark of individuality so I can fit in with the other attendees.  Then I updated my Twitter feed with a couple of entries about how excited I was to occupy the urinal next to Al Franken – just being so near him gave me stage fright!  BTW, don’t forget to follow me on Twitter at @ItsAllStillBushsFault69!


Saturday is party day at Netroots Nation, but first some panels!  My favorite was the one chronicling our huge victories in Wisconsin.  Yes, victories!  After all, the people united can never be defeated.


See, even though technically, that Nazi genocidal homophobe governor and fellow running dog lackeys managed to totally cut the power of the public employee unions and to utterly defeat our candidate for the Wisconsin Supreme Court, we came out ahead!  As the panel explained, now the whole world can see that DMV clerks, diversity officers, regulation writers, self-esteem counselors and other vital government workers represented by the AFSCME, the NEA and other unions are really the brutalized coal miners of today.  The level of oppression some of them are suffering is unbelievable – how can anyone be so inhuman as to demand they pay 4% of their own pension costs?  It’s pretty clear which side the American peple are going to come down on!


Then onto the fun!  I heard there was a pub trivia contest, and I was so there.  The questions were real brain teasers:


“Name one Marxist nation that has actually increased human freedom as opposed to crushed all basic human rights.”


“Fill in the blank:  The term ‘Nazi’ means ‘National what Party’?”


“Identify a McCarthy martyr who wasn’t a Stalin-loving communist traitor.”


“What member of the armed forces do we leftists consider a true hero who did not get that status by betraying the United States in some manner like Bradley Manning?”


“What political party recently made a Senate icon of a KKK kleagle?”


Talk about tough questions – no one had an answer for any of them!  But not everyone was having fun.  I think I saw Dave Weigel there muttering something about “Geez, these people are lame even for leftists.  I’m checking out Malkin’s Right Online hospitality suite.”


After the pub trivia petered out following an argument between one group that called the game “sexist” and another that called it “racist,” I found my pal Tupac and we headed to the Sexy Socialist Singles mixer.  I opened a tab on Tupac’s parents’ credit card and we started to see if there was anyone willing to look beyond mere physical appearance and really know and accept our inner beauty as opposed to react merely to superficialities.  But amazingly, every girl – I mean “womyn” – we talked to told us she was a lesbian.  I mean, that’s great, but what are the odds?


Finally, we did find a couple of attractive, in a sort of bourgeois way, womyn who seemed interested in us buying them drinks.  I really respected their intellect, empathy, and the way one asserted herself against male oppression by telling Tupac, “Hey trustafarian, my eyes are up here – can’t you see I need another Zima?”


But while Tupac was off getting it, two guys in suits with Right Online badges came up.  “Hey ladies, when you get sick of Commie McNevershower here, you oughta come party with some real men.  But be warned – we like guns, capitalism and we lay pipe like Alaskan oilmen.  If you’re ready to step to the right, we’ll be firing up Macanudos on the patio.”  Then one handed me his empty Guinness bottle and they walked off.


The womyn were totally outraged.  “Can you believe that?” one said.  “So arrogant, so … powerful.  Let’s go give them a piece of our mind.”  The other nodded.  “Yes, a piece … of our minds.”  As they went off to confront those sexist jerks, I shouted, “You go girls!”


So, back in my hotel room, I couldn’t sleep because of the drumming so I got on the computer and checked out “HotProgressiveBabes.com.”  Well, there were at least two things wrong with that name and I’m not sure they were even progressive.  I next wrote a Daily Kos piece on the need for a government entitlement program to assist those who George Bush has prevented from meeting girls.  Then I tried to sleep – after all, there’s still one more exciting day of Netroots Nation to go!




Thursday:


Wow, you can really feel the energy here in Minneapolis at Netroots Nation 2011 – the vibe is so much better than at Starbucks where that fascist Mr. Rodriguez keeps oppressing me by insisting that I get to work on time!  Because of the capitalist system under whose yoke we all groan, I had to get the money to come from my parents, which is only fair since they have money and because of George Bush I don’t.  I heard Dad joking about how he was “delighted to have that 30-year old bum out of my basement for a weekend.”  Mom gave me a ride to the airport in the Explorer and on the 747 I had time to write up a Daily Kos post about the need to ration carbon credits to control global warming – I mean “climate change.”






I went to check into my hotel room and the guy at the front desk complimented me on my clothes.  “Nice Che tee,” he said.  “Funny coincidence – my family is from Cuba.  So, will you be wearing your Mao t-shirt tomorrow?”  How did he know?  Anyway, I was a little unhappy with my room – it was on the top floor between the elevators and a guy who turned out to be the drummer for Anthrax.  He sure had a lot of loud parties.


Off to the convention center for to help build a socialist future – oh wait, I’m not supposed to say “socialist.”  Andrew Breitbert’s operatives are in the area and according to Markos, “We’re still keeping our real goal on the down low until after the reelection.”   Shhh – mum’s the word, fellow “progressives!”


By the way, I thought I saw Markos himself, but it turned out to be a guy dressed as an elf from the Dungeons & Dragons convention down the street.  My mistake!



Friday:


What a totally great day – it’s so nice to be able to eat, drink, party and speak about our political vision in this fascist country where hunger, thirst, oppression and political repression rule!


I got an important warning about how the Right Online convention is nearby.  My friend Tupac Pelosi-Mumia, who lives with his parents Marge and Fred Bosley in Beverly Hills (“I kills me that they forced me to drive a Mercedes bought with his money made oppressing the workers at his department stores, but I do it for the sake of the struggle”), told me about a terrifying encounter he had with a couple of rampaging conservatives.  All he did was throw a free range egg at them during a “No Free Speech for Fascists” demonstration there by Take Back the Mid-Day, his pro-civil liberties collective.


“They were going to give me a wedgie,” he reported, “But the surprise was on them — I don’t believe in wearing underwear!  It’s part of the patriarchal paradigm!”  The brutality of the wingnuts is truly terrifying.  “Those conservatives are tough and mean and they will kick your ass,” Tupac said.  “And that’s just the women.”


There were so many panels to choose from!  I couldn’t decide on whether to go to “Gender Justice and Making Men Pay” or “Azatlan Now: Getting the US Out of North America,” so I just wandered around to see what superstars I could run into.  It was awesome – I even got to shake Keith Olbermann’s hand, but he was kind of cold to me after I told him “I will totally watch your show as soon as I can find the Logo channel!”  It is the Logo network, right?  Or is it the Oprah one?


Plenty of petitions to sign too – I love getting involved in hand-on activism that makes a difference!  I signed petitions about banning eating whales, tuna, beef, pigs, and chicken.  I kind of drew the line at the super-vegan guys – call me a “bean curd criminal,” but as far as I’m concerned, you’ll have to pry my tofu out of my mom’s fridge.


I also signed some green energy petitions but had to stop to answer a call from United telling me my upgrade came through for the flight home – bingo!  Finally, some guys dressed like pimps told me all about this deadly poison the capitalists are forcing on us called dihydrogen monoxide.  I never took a science course at Berkeley since I didn’t have time as a double major in Womyn’s Literature and Oppression Studies, but this sounded terrible.  They even filmed me talking a little about banning dihydrogen monoxide, a campaign that I think will become one of my personal issues.


Saturday:



First, I was riding on a unicorn.  Then the penguins came up and started trying to take all my money because they said they “needed it more.”  Then a shadow fell across everything and I was being chased by a monster – it was a 70’ tall Andrew Breitbart and he was screaming “You know I’m right, you know everything you believe is a freaking joke!”  Then there was some loud drumming and someone was shouting about throwing the keg out the window and I then woke up.



Oh, wait, I thought this was my dream journal, not my Netroots Nation 2011 journal.  Sorry!


I started the morning by not taking a shower again and made sure to roll up my sleeve high enough so everyone could see my tribal tattoo.  It’s important that everyone know I bear that mark of individuality so I can fit in with the other attendees.  Then I updated my Twitter feed with a couple of entries about how excited I was to occupy the urinal next to Al Franken – just being so near him gave me stage fright!  BTW, don’t forget to follow me on Twitter at @ItsAllStillBushsFault69!


Saturday is party day at Netroots Nation, but first some panels!  My favorite was the one chronicling our huge victories in Wisconsin.  Yes, victories!  After all, the people united can never be defeated.


See, even though technically, that Nazi genocidal homophobe governor and fellow running dog lackeys managed to totally cut the power of the public employee unions and to utterly defeat our candidate for the Wisconsin Supreme Court, we came out ahead!  As the panel explained, now the whole world can see that DMV clerks, diversity officers, regulation writers, self-esteem counselors and other vital government workers represented by the AFSCME, the NEA and other unions are really the brutalized coal miners of today.  The level of oppression some of them are suffering is unbelievable – how can anyone be so inhuman as to demand they pay 4% of their own pension costs?  It’s pretty clear which side the American peple are going to come down on!


Then onto the fun!  I heard there was a pub trivia contest, and I was so there.  The questions were real brain teasers:


“Name one Marxist nation that has actually increased human freedom as opposed to crushed all basic human rights.”


“Fill in the blank:  The term ‘Nazi’ means ‘National what Party’?”


“Identify a McCarthy martyr who wasn’t a Stalin-loving communist traitor.”


“What member of the armed forces do we leftists consider a true hero who did not get that status by betraying the United States in some manner like Bradley Manning?”


“What political party recently made a Senate icon of a KKK kleagle?”


Talk about tough questions – no one had an answer for any of them!  But not everyone was having fun.  I think I saw Dave Weigel there muttering something about “Geez, these people are lame even for leftists.  I’m checking out Malkin’s Right Online hospitality suite.”


After the pub trivia petered out following an argument between one group that called the game “sexist” and another that called it “racist,” I found my pal Tupac and we headed to the Sexy Socialist Singles mixer.  I opened a tab on Tupac’s parents’ credit card and we started to see if there was anyone willing to look beyond mere physical appearance and really know and accept our inner beauty as opposed to react merely to superficialities.  But amazingly, every girl – I mean “womyn” – we talked to told us she was a lesbian.  I mean, that’s great, but what are the odds?


Finally, we did find a couple of attractive, in a sort of bourgeois way, womyn who seemed interested in us buying them drinks.  I really respected their intellect, empathy, and the way one asserted herself against male oppression by telling Tupac, “Hey trustafarian, my eyes are up here – can’t you see I need another Zima?”


But while Tupac was off getting it, two guys in suits with Right Online badges came up.  “Hey ladies, when you get sick of Commie McNevershower here, you oughta come party with some real men.  But be warned – we like guns, capitalism and we lay pipe like Alaskan oilmen.  If you’re ready to step to the right, we’ll be firing up Macanudos on the patio.”  Then one handed me his empty Guinness bottle and they walked off.


The womyn were totally outraged.  “Can you believe that?” one said.  “So arrogant, so … powerful.  Let’s go give them a piece of our mind.”  The other nodded.  “Yes, a piece … of our minds.”  As they went off to confront those sexist jerks, I shouted, “You go girls!”


So, back in my hotel room, I couldn’t sleep because of the drumming so I got on the computer and checked out “HotProgressiveBabes.com.”  Well, there were at least two things wrong with that name and I’m not sure they were even progressive.  I next wrote a Daily Kos piece on the need for a government entitlement program to assist those who George Bush has prevented from meeting girls.  Then I tried to sleep – after all, there’s still one more exciting day of Netroots Nation to go!




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Friday, June 17, 2011

Whos Making Money



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Thursday, May 19, 2011

Surface Encounters on the topic of marble countertops and enterprise

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  • Friday, April 22, 2011

    Alt Attribute & SEO Optimization

    SEO Optimization images has become more and more essential in SEO (Seo optimization) for websites. The ALT attribute is really a critical step that is sometimes forgotten. This can be a lost opportunity for better rankings.


    In Google's webmaster guidelines, they advise using alternative text for that images on your web site:

    Images:. Use the alt attribute to provide descriptive text. In addition, we recommend using a human-readable caption and descriptive text round the image.

    Why would they ask us to achieve that? The answer is easy, really; search engines like google have a similar problem as blind users. They can't see the images.

    Many webmasters and inexperienced or unethical SEOs abuse using this attribute, attempting to stuff it with keywords, looking to achieve a certain keyword density, which is not as relevant for rankings now since it was previously.

    On the other hand, high keyword density can, on some search engines like google, trigger spam filters, which may result in a penalty for the site's ranking. Even without this type of penalty, your site's rankings will not take advantage of this tactic.
    This method also puts persons who use screen readers in a greater disadvantage. Screen readers are software-based tools that really read aloud the items in what's displayed on the screen. In browsing the net, the alt attributes of images are read aloud as well.

    Imagine hearing a paragraph of text that is then repetitions of many keywords. The page will be not even close to accessible, and, to put it mildly, would be found quite annoying.
    What exactly is an Alt attribute?

    An ALT attribute shouldn't be used like a description or a label for an image, though lots of people use it for the reason that fashion. Although it may appear natural to assume that alternate text is really a label or perhaps a description, it is not!

    What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve exactly the same purpose the image would.

    The thing is to provide the same functional information that the visual user would see. The alt attribute text should be the "stand in" when the image itself is not available. Think about this question: If you were to replace the look using the text, would most users get the same basic information, and would it generate the same response?
    Some examples:

     

    Some SEO Optimization Tips

    If a search button is really a magnifying glass or binoculars its alt text should be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

    If an image is supposed to convey the literal items in the image, then a description is appropriate.

    If it's meant to convey data, then that data is what is appropriate.

    If it's designed to convey the use of a function, then your function is what ought to be used.

    Some Alt Attribute Guidelines:

    Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

    For images that play only a decorative role in the page, use an empty alt (i.e. alt="") or a CSS background image to ensure that reading browsers do not bother users by uttering things like "spacer image".

    Remember that it's the function of the image we're attempting to convey. For instance; any button images shouldn't include the word "button" in the alt text. They should emphasize the action performed by the button.

    Alt text should be based on context. Exactly the same image in a different context may require drastically different alt text.

    Try to flow alt text with the rest from the text because that's the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly remember that a graphic image is there.
    Please keep in mind that utilizing an alt attribute for each image is required to meet the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and also the rest of Europe. They are also necessary to meet "Section 508" accessibility requirements in the US.

    It is useful to categorize non-text content into three levels:

    Eye-Candy
    Mood-Setting
    Content and Function

    I. Eye-Candy

    Eye-Candy are things that serve no purpose apart from to create a site visually appealing/attractive and (oftentimes) satisfy the marketing departments. There isn't any content value (though there may be value to a sighted user).

    Never alt-ify eye-candy unless there is something there that will boost the usability from the site for somebody utilizing a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

    II. Mood-Setting

    This is the middle layer of graphics which might actually set the atmosphere or set the stage as it were. These graphics aren't direct content and could 't be considered essential, but they are important in that they help frame what is going on.

    Attempt to alt-ify the 2nd group as is sensible and it is relevant. There may be instances when doing this might be annoying or detrimental to other users. Then avoid it.

    For instance; Alt text that is identical to adjacent text is unnecessary, and an irritant to screen reader users. I suggest alt="" or background CSS images in such instances. But sometimes, it's vital that you get this content inside for all users.

    Usually this will depend on context. The same image inside a different context may need drastically different alt text. Obviously, content should always be fully available. The way you go in this case is a judgment call.

    III. Content and Function

    This is where the image may be the actual content. Always alt-ify content and functional images. Title and long description attributes can also be so as.
    The main reason many authors can't understand why their alt text isn't working is that they don't know why the images are there. You have to figured out precisely what function an image serves. Consider what it is concerning the image that's important to the page's intended audience.

    Every graphic has a reason for being on that page: because it either enhances the theme/ mood/ atmosphere or it is advisable to what are the page is trying to describe. Knowing what the image is for makes alt text easier to write. And practice writing them definitely helps.
    A method to check the usefulness of alternative text is to imagine reading the page on the phone to someone. What would you say when encountering a specific image to create the page understandable towards the listener?

    Besides the alt attribute you've got a couple more tools available for images.
    First, in degree of descriptiveness title is in between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered by the user agent. Remember they're invisible and never shown like a "tooltip" when focus is received through the keyboard. (A lot for device independence). So make use of the title attribute only for advisory information.
    Second, the longdesc attribute points towards the Link to a full description of the image. If the information found in a picture is essential to the meaning of the page (i.e. some important content will be lost if the image was removed), a longer description than the "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of the visual image.

    It should be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is a long description of an image...The aim is by using any length of description necessary to impart the facts of the graphic.

    It would not be remiss to hope that the long description conjures an image - the image - within the mind's eye, an analogy that is true even for the totally blind."

    Although the alt attribute is mandatory for web accessibility as well as for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

    In many cases, you're best just choosing your gut instinct -- if it's not necessary to incorporate it, and when you don't have a strong urge to get it done, don't include that longdesc.

    However, if it's essential for the entire page to operate, then you've to include the alt text (or title or longdesc).

    What's necessary and what's not depends a lot on the function of your image and it is context on the page.

    Exactly the same image may require alt text (or title or longdesc) in one spot, although not in another. If an image provides simply no content or functional information alt="" or background CSS images may be appropriate to use. However, if the image provides content or adds functional information an alt will be required and maybe a long description will be in order. Oftentimes this type of thing is a judgement call.

    Image Seo optimization Tips


    Listed here are key stages in optimizing images:

    Select a logical file name that reinforces the keywords. You can use hyphens in the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores like a word separator, like for example "brilliant-diamonds.jpg";

    Label the file extension. For example, when the image internet search engine sees a ".jpg" (JPEG) file extension, it's likely to assume that the file is a photo, and when it sees a ".gif" (GIF) file extension, it's likely to assume that it is graphic;

    Ensure that the written text nearby the image that's relevant to that image.
    Again, don't lose a great chance to help your site with your images in search engines. Use these steps to rank better on all the engines and drive increased traffic for your site TODAY.

    Thursday, April 21, 2011

    SEO Company


    Gaining Discipline and a Strong Work Ethic at a Young Age


    Entrepreneurs mostly fall short because they don't have the work ethic needed to start a business from nothing. It took a while, but I had to train myself to work 17 hours a day.


    I've learned that it is the indirect work that an entrepreneur puts in that makes him or her successful. For instance, I continuously read new books that I feel may be pertinent to my job. I always take detailed notes so I don't forget the concepts.


    If I'm not at the gym or sleeping for 7 or so hours, I'm available for my clients. This is what compels them to continuing working with my firm.


    The biggest problem I have with my vendors is that it takes them too long to execute a request. Corporate America has set a standard of 8 hours a day - no more no less. It is imperative that the entrepreneur exploit this status quo and stand out from the crowd.


    Advertising and Marketing on a Budget


    I knew that I could not rely on cold-calling forever. Also, I am a firm believer that you should never rely on current clients. They can move companies and no longer need you, they can experience budget cuts, or you can have a disagreement that leads to a falling out.


    However, pay-per-click would not work for me because candidates who yielded little to no return would kill my budget through costly clicks. Obviously it was important that job seekers visit my company's site, but they aren't the real revenue-drivers in the recruiting world. Therefore, I found various industry directories that were accessible to my target market and only cost a hundred or so dollars per advertisement annually.


    Once I closed enough deals to support a marketing budget, I decided that we needed some form of SEO. I found a company out in California through the web and the sales representative, seemingly desperate for business, threw in 35 programmed new pages per month with the SEO.


    At this point, I had an intern from NYU come to my apartment full time, and together we wrote over 150 landing pages. (Landing pages are website pages geared toward ranking on a particular keyword phrase or two and, mostly they are not linked to from your website's homepage.)


    While their programming skills were satisfactory, when it came to SEO, my vendor had no idea what they were doing. Before we parted ways, over the course of approving programmed pages, my vendor sent me their programming and meta tags for my site.


    This piqued my interest and I began studying SEO. I ended up studying it all day, every day. I knew it was the only way my company would grow. I read SEO blogs, contacted sites that would give links to recruitment agencies and, at this point I began the uphill battle that was cold-calling universities for.edu links.


    In total, I probably contacted 350 or so university career centers in order to present my company as a career resource and, subsequently get a link from their site. I got a lot of resistance, mostly because I was a recruiter and recruiting has a certain low reputation, but some of the career center people were simply hard to negotiate with.


    Partially, that's due to academia being its own, insular world, where rules apply differently than in the business world. A university in Arizona would not even accept donations to be listed because we were a staffing agency. Another university's career center got in a lot of trouble when the woman asked for $500 for us to be listed, but there was no cost for any other firm.


    I knew something was wrong when she emailed me right away with a "First-Ever Best Career Center Intern Award" in which she would give cash to the student who did the best job of convincing her that they were the best intern and should get the money.


    Then, there was my alma mater, who took a donation, only to tell me that the woman who swiped my credit card was no longer there and she didn't have authorization.


    In the end, I ended up with only 30 or so links after literally days' worth of cold-calling hours. Even so, it was a higher number than my competition had. Right now, SEO is what fuels my business. We get around hundreds of visits a day and our advertising budget is a mere pittance compared to what most ad and marketing agencies quote.


    This means that our firm does not need to attend trade shows and is not reliant on one particular customer to maintain a steady stream of revenue and fuel growth.


    Recruiting the Right Employees From an Apartment


    I started my business from a studio apartment on Manhattan's Upper West Side, and continued to grow it when my wife and I moved to a larger place on the East Side. But a Manhattan apartment with the attendant space restrictions it still very much was.


    I decided to prioritize growing our online presence and business base, as described above, rather than investing in office space before it made logistical sense. But I was quickly busy enough that I couldn't run the business on my own, and that meant bringing on employees.


    Recruiting employees to work out of your apartment is very difficult. This is especially true when they are of the opposite sex. I knew that remote employees would not work, as they have a significantly higher turnover rate than in-house employees.


    Also, I wanted to hire entry-level people, and too much autonomy leads to failure at that experience level. I wanted them trained by me and not another recruiting firm, therefore we would have to teach them the business.


    When I set out to get new full-time people, I already had our Managing Director, Alison, on board so it was a little easier, but many applicants would not consider working out of an apartment.


    They would get very skeptical as to the legitimacy of the company. Most would not show up to the interview.


    The only way to accomplish recruiting the right people was to increase the salary for the position to roughly 25% over market. It was worth it, as we found one great employee who would help us find the 4th member of the team.


    We also assured our employees that we would get an office, a promise that we kept and signed a lease after a few months of the new team members being on board.


    Recruiting, even if you have the tools, is a very difficult thing for a start-up. However, the hurdles I cleared can apply to many industries, not just staffing or consultancy services. Work hard, plan smart, and hire right. Aren't those the basics to any start-up's success? The trick is getting them right the first time, or if not, to try, try again.




    Article Source: http://EzineArticles.com/6129956



    In 1999, years before major traditional publishing outfits cared about making money online or knew their bottom lines would soon depend on it, a small Melbourne startup called SitePoint figured out how to make money as the premiere destination for those looking to learn about building websites.


    I remember my visits to SitePoint as a teenager fondly. I had a head full of ideas on grand businesses that would make me rich, and all I needed to do was pick up the skills to build them — or so I thought. I got my hands on the classic ‘Build Your Own Database Driven Web Site Using PHP & MySQL‘ by Kevin Yank and read SitePoint’s articles (this was before blogs existed) as often as I could.


    In the end, things didn’t quite go as planned. My first job after high school and a bit of uni was (fortunately, before corporate life could claim me) my own business, which involved pushing out word count at breakneck speed, not creating web apps. Even still, I imagine those hours spent learning what SitePoint had to offer had a part to play in my early success, or I wouldn’t have know where to begin building my completely web-based service business.


    Humble Beginnings


    SitePoint was co-founded by Mark Harbottle and Matt Mickiewicz. Before SitePoint, Mark was a founding member and programmer with the company that developed HotDog, which you may remember as one of the few HTML editors available in 90s. Matt, on the other side of the world in Canada, had started a site that would soon become very popular — Webmaster-Resources.com, which these days redirects to SitePoint (and would probably sell for a small fortunate on the domain market).


    By 2000, the two were working on SitePoint full-time and making advertising deals to keep the site in the black. In 2001, they turned their most popular tutorial into a book, which they sold themselves through a print-on-demand service.


    The experiment was worthwhile, because the book was a success, enough to warrant a switch from the print-on-demand model to ordering large print runs. The company’s library today features books and kits on everything from running an SEO business to hosting your site using Amazon Web Services.


    They’re also the company behind three popular marketplaces — 99designs, a design crowdsourcing site, Flippa, where users buy and sell websites, and Learnable, which is a platform for user-generated education.


    Making Money with Information


    SitePoint was one of the earlier companies in the world to bring in enough revenue from online content to support a growing staff — and on top of that, was listed several times in the BRW Fast 100, Deloitte Technology Fast 50, and the Deloitte Asia Pacific Fast 500. I spoke with co-founder Matt Mickiewicz to find out how they figured it out so early while News Corp continues to flounder years later.


    “When we first launched our Forums in 1999, I made going in there, reading discussions, and helping out people personally one of my core daily activities. I used to answer hundreds of emails every week providing feedback to people about their websites, helping them troubleshoot problems, and in general be as helpful as humanly possible,” said Mickiewicz.


    When the infamous ‘social media experts’ talk about building community as an essential part of doing business online, they’re not wrong — even if they don’t seem to know how to do that themselves. Putting some elbow grease into daily and helpful interactions with visitors put SitePoint in the right place for the company’s expansion into new markets. According to Mickiewicz, even SitePoint’s weekly newsletter would result in hundreds of email responses — something I’d be surprised to see today.


    “SitePoint really was a community in every sense of the word, and when we published our first books and asked people to buy from us, we had build up a huge amount of trust and goodwill so that people happily opened up their wallets to us.”


    Advertising’s No Golden Egg


    In the last few years, the annual online ad spend has declined, but SitePoint still walks away with both a good profit and happy customers. To SitePoint, selling ad space isn’t just about slapping banners up when their clients’ ad-men send it over. They work hard to deliver extra value, and that means SitePoint doesn’t have to bring ad rates down to the point of commoditization while its competitors slash their inventory prices in desperation.


    “Ad agencies & clients are as demanding as ever, so it’s our job to provide them with the absolute best customer service and justify our value and offer out of the box ideas to clients,” said Mickiewicz.


    Mickiewicz and SitePoint started in an era when online advertising was a Wild West and have watched as Internet advertising standards were established by the IAB and the technology that made it possible to target their ad serving based on user demographics — things that have made the job of delivering a great experience for advertisers easier.


    Even still, Matt doesn’t recommend that new media businesses rely completely on advertising revenue. “Products sales play a very important role in our business to this day in monetizing our traffic,” he says, though he’s not eager to tell me how much of their revenue is made up by products versus advertising.


    “No one wants to buy advertising from you when you’re small, and when you get to a certain size you end up backfilling with ad networks which devalues your ad inventory.”


    SitePoint’s continued success has been born of diversification. With a business that gets its revenue from marketplaces, subscriptions, advertising and a plethora of popular products, the company is largely resistant to recessions and market disasters — if one revenue source gets knocked out, they know they’ve got plenty of backups.


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    Thursday, April 14, 2011

    ft lauderdale dui attorney and bech craft company

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